Conventions of film openings:Art of the Title

Art of the Tile: Juno 

Art of the Tile is a website that show the art behind the title sequences of some popular films. Its archives range from The Lady in the Lake made in 1947 to Kung Fu Panda made in 2008. 

Juno made in 2007 which is about a teenage girl who is pregnant and decides to give her baby up for abortion. The title sequence of this film was designed by Gareth Smith and Jenny Lee and produced by Shadowplay Studio.

This link takes you to the video of the title sequence on the Art of the Title website

http://www.artofthetitle.com/2008/04/15/juno/

As seen through the stills of the storyboard, we see that the opening of Juno shows and follows  the main conventions of a film opening. 

It firstly introduces the audience to the films production company, Fox Searchlight Pictures, Mandate Pictures and Mr. Mudd Production. It then shows who the film was created by which is Jason Reitman and finally introduces the film as the whole by displaying the films name. 

It then goes on to introduce the actors and actresses names in the opening the main ones being first and so on. Similarly the names of the films production team are added with the names of the costume designers, the directors, the producers, the music performers of the added song and the film editor.

The credits are also very skilfully designed to fit the film and the music it plays along to, the colours show a simple palette of blues, creams, greens, oranges and red to show how the character is always in her own little world.